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Collection:

HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of 1980s New York City.  In 1992 Hufnagel moved to San Francisco and became a professional skateboarder, offering him the opportunity to travel the world by means of his skateboard. 

In 2002 Hufnagel opened his first multi brand store located in the Tenderloin District in San Francisco, California that sold popular brands in streetwear, shoes and skateboarding. HUF quickly came to be recognized as the Bay Area’s institution for hard-to-come-by goods, attracting a new era of skaters, artists, and like-minded creatives.  As it grew, Hufnagel launched his own collection, assimilating into one label what he felt epitomized the spirit of skateboarding and street culture.

HUF quickly came to be recognized as the Bay Area’s institution for hard-to-come-by goods, attracting a new era of skaters, artists, and like-minded creatives. As it grew, Hufnagel launched his own collection, assimilating into one label what he felt epitomized the spirit of skateboarding and street culture.

Now based in Los Angeles, HUF has become one of the most respected and pioneering skate and lifestyle brands worldwide. Collaborating with artists, designers, photographers, musicians, and unconventional tastemakers, it’s also a home to a collective of eclectic skateboarders and ambassadors.

HUF represents the progressive vision that has driven Hufnagel since day one. It is renowned for its clean aesthetic, provocative designs, and quality craftsmanship. For over 15 years, HUF has been dedicated to pushing the culture forward, by refusing to conform to it.

View our selection of hoodies, t-shirts, hats and more by HUF Worldwide.
63 products
  • Men's HUF Boyd Pants - Sycamore
    Buy Men's HUF Boyd Pants in Sycamore
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    $36.00
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    $36.00
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    $72.00
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  • Men's HUF Basketball Shorts - Green
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    $43.00
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    $43.00
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    $79.00
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  • Men's HUF Mess Tiedye LS Tee - Brown
    Buy Men's HUF Mess Tiedye LS Tee in Brown
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    $23.00
    Sale price
    $23.00
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    $47.00
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  • Men's HUF Disorder LS Tee - Blue
    Buy Men's HUF Disorder LS Tee in Blue
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    $16.00
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    $16.00
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    $47.00
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  • Men's HUF Candyflip LS Tee - Athletic Grey
    Buy Men's HUF Candyflip LS Tee in Athletic Grey
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    $13.00
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    $13.00
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    $38.00
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  • Men's HUF Sureshot Tie Dye SS Tee - Black
    Buy Men's HUF Sureshot Tie Dye SS Tee in Black
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    $16.00
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    $16.00
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    $26.00
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  • Men's HUF Outerbody SS Tee - White
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    $16.00
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    $16.00
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    $28.00
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  • Men's HUF Ellipse Logo LS Tee - Frost Gray
    Buy Men's HUF Ellipse Logo LS Tee in Frost Gray
    Regular price
    $26.00
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    $26.00
    Regular price
    $47.00
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  • Men's HUF Fort Point Sherpa Jacket - Dust Brown
    Buy Men's HUF Fort Point Sherpa Jacket - Dust Brown
    Regular price
    $79.00
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    $79.00
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    $121.00
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  • HUF x Godzilla Destroy All Monsters SS Tee - White
    Buy HUF x Godzilla Destroy All Monsters SS Tee - White - Swaggerlikeme.com / Grand General Store
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    $29.00
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    $29.00
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  • HUF Godzilla Tour SS Tee - Black
    Buy HUF Godzilla Tour SS Tee - Black - Swaggerlikeme.com / Grand General Store
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    $29.00
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    $29.00
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  • HUF The Infamous HUF T-shirt - Black
    Buy HUF The Infamous HUF T-shirt - Black - Swaggerlikeme.com / Grand General Store
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    $26.00
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    $26.00
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